Transform leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.
Recruiting patients for clinical trials is a major challenge. If trials fail to recruit the necessary number of participants, they can be delayed or even canceled, wasting thousands of dollars and stalling critical medical advancements.
However, recruitment is only half the battle. Ensuring that leads actually enroll in the trial is another challenge. Often, an overwhelming number of leads are generated, but overburdened site staff struggle to convert these leads into successful enrollments. Fortunately, digital tools can help sponsors and CROs streamline this process and ensure their trials get off the ground.
Organize Leads from the Start
To take the pressure off site staff, sponsors and CROs should begin organizing leads right alongside recruitment. Dedicated pre-screening landing pages can significantly reduce screen fail ratios, setting up site staff for success in securing enrollment numbers.
These landing pages should function as questionnaires, placing the questions that most frequently lead to screen failures at the beginning. This way, patients who aren’t a good fit are disqualified early, saving time for both parties. Patients who pass the pre-screening questionnaire, approved by the IRB, can then be organized using digital tools.
Digital tools can categorize leads by qualifications and engagement levels, informing how you communicate with them. A lead tracking system can automatically send patients information and follow-ups, ensuring they stay informed about your study. This system also allows quick access to a lead’s contact information and previous communications, providing vital context for meaningful interactions.
Stay Top-of-Mind with Digital Communication
Consistent contact with leads is crucial – if your trial isn’t top-of-mind, leads are unlikely to enroll. Digital tools make maintaining consistent communication not only possible but easy.
Marketing management systems like HubSpot can send automated email sequences to new contacts. Other tools can help organize leads, keep notes on communications, and send automated messages, including text messages.
Even after a patient has signed up for an in-person screening visit, digital tools that send text reminders or prompt site staff to follow up with a call can significantly improve retention. Once patients attend an in-person visit, they are much more likely to continue with the clinical trial process, setting your trial on the path to success.
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